EDGE
ABA-Only Marketing Partner — Built by Operators Who've Done It at Scale

The Playbook the Big
ABA Networks Use. Now Built for Founders.

We scaled one ABA network to $350K/month across 25 locations. We dropped another practice's cost-per-family from $2,272 to $625. We didn't learn ABA on small practices — we wrote the playbook for the biggest operators in the country. Now we're bringing that exact system to founders who are serious about growing fast.

No payment to start · Full plan reviewed on a call · 90-day results guarantee
$350K
Monthly ABA ad spend managed at profitable CPAs
72%
CAC reduction — from $2,272 to $625 per enrolled family
10+
States across multi-location ABA networks we've scaled
$50M
Career ad spend managed across our senior team
Sound Familiar?

You opened your practice
to help families.
Not to become an expert
in Google Ads.

"I hired an agency
and got a report."

You got a monthly PDF full of impressions and CTR. Nobody mentioned evaluations booked, authorizations, or census. Three months in, you couldn't tell if it was working.

"I tried to run ads
myself."

You spent $4,000 and got 47 clicks and two spam calls. The landing page went to your homepage. Nobody tracked anything. You turned it off and called it a lesson.

"I got quoted $3,500/month by someone who'd never heard of a BCBA."

They seemed confident. Their deck was nice. Then the questions started and you realized they'd be learning ABA on your dime — and billing you for the education.

There is a version of this where you spend the same money and actually fill your schedule. That's what we build.

PLAYBOOK
Why ABA Edge

We didn't learn this
on small practices.
We wrote the playbook for the operators running 25 locations.

Most agencies that market to founders learned their craft on founders. Trial and error, your money, your time. We came from the other direction. We built the marketing infrastructure for some of the largest ABA networks in the country — managing $350K/month in ad spend, expanding into new states, and dropping cost-per-family by 72%. We already know what works in ABA because we've already done it at scale. When we build your system, we're not guessing.

$350K/mo
ABA network scaled from regional to 25+ locations. Profitable CPAs maintained throughout.
72% CAC drop
One ABA practice. Cost-per-enrolled-family from $2,272 to $625 in 90 days.
10+ states
Multi-location infrastructure, GBP, local SEO, paid ads — built and running.
$350K
The Numbers

Receipts.
Not slides.

$350K
Monthly ABA ad spend managed at profitable CPAs
72%
CAC reduction — same practice, same families, fraction of the cost
25+
ABA locations scaled across 10+ states
$50M
Career ad spend managed across our senior team
From Operators Who've Been There

Real results.
From practices that were exactly where you are.

★★★★★
"From a small regional player to $350K/month in ad spend — with profitable CPAs the whole way."
They didn't just run ads. They built the entire infrastructure — landing pages, GBP, call tracking, campaign architecture. Every market we entered, they owned. Every dollar we spent, they tracked. We scaled from one city to 25 locations and our cost per enrolled family never got out of control.
Founder · Multi-Location ABA Network · 25+ Locations
★★★★★
"I have worked with a lot of marketing companies throughout my career. You are definitely a head above. What separates you is the way you're involved. Whenever I call, you answer. I feel like you are a partner in my business."
Founder · Single-Location Practice
$350K
Monthly ABA spend, profitable CPAs the whole way
72%
CAC reduction in 90 days — single practice
We only manage ABA marketing. We've built this system enough times to know exactly where budget leaks, where intake stalls, and what it takes to hit census in a new market.
01
The System

We step in.
You run your practice.

We function as your full marketing department — not a vendor you have to manage. Senior operators own your account. AI monitors your campaigns around the clock. Everything is tracked to what matters in ABA: evaluations booked, families enrolled, census growing. We've built this before. We're not figuring it out on your time.

01

Phase 1 — Weeks 1–4: Discovery & Build

We research your market, map the parent search journey, and build your entire funnel from scratch. Landing pages, GBP, call tracking, ad creative, intake flow. Everything reviewed on a call before anything goes live. You approve it. We launch it.

02

Phase 2 — Weeks 5–12: Launch & Optimize

Google Search, Meta, and GBP campaigns live. Daily AI monitoring. Weekly call, same time every week. AI call scoring routes qualified families to your intake team. Budget reallocated weekly based on what's converting.

03

Phase 3 — Month 4+: The Operator Plan

Campaigns are compounding. SEO is building. You move to our Operator Plan: same team, same monitoring, $4K/month base. Add a location, add $1K. Scale your ad spend, we scale with you. The system you built in the first four months runs — and grows.

🎯
Ideal Parent Profile

Who searches, what they fear, what makes them call.

📄
Custom ABA Landing Pages

Your market, your service lines, conversion-tested.

📍
Google Business Profile

Fully built, optimized, managed for map pack visibility.

📞
Call Tracking & AI Scoring

Every inquiry recorded, scored, qualified families flagged.

🤖
24/7 AI Campaign Monitoring

Bid adjustments, pacing, anomaly detection, always running.

📊
Live Reporting Dashboard

Log in from your phone, see everything, updated daily.

WAIT
The Cost of Waiting

Every week without a system
is a week someone else fills.

One enrolled ABA family represents an average of $45,000 in insurance reimbursement over an 18-month engagement at $2,500/month. Here is what silence actually costs.

Without ABA EdgeWith ABA Edge
Time to Launch3–6 months while they figure out ABALive in 4 weeks. You approve everything first.
Who Runs ItJunior coordinator by month 2Same senior operators from day one. No handoffs.
MonitoringWeekly check-in. You lose days to budget drift.AI monitoring 24/7. Issues caught before they cost you.
What You're MeasuringImpressions, clicks, a monthly PDFEvaluations booked. Families enrolled. Census growing.
ABA KnowledgeThey'll Google "what is ABA" after the pitchWe've scaled 25+ ABA locations. We don't need to learn it.
Cost Per FamilyIndustry average: $1,800–$2,500 with generalistsWe got one practice to $625. That's our benchmark.
If Results Don't ComeWait out the contract. They blame the market.25% improvement in 90 days or you don't pay that month.
Five enrolled families at $45K LTV each = $225,000 in practice revenue over 18 months. That's the difference between a practice that's surviving and one that's scaling. Every week you wait, that number sits on the table.
MATH
ABA Economics

One enrolled family covers more
than a month of management.

What You Invest — The Build Plan
Setup fee (4-month build)
$12–15K
Ad spend (your budget, paid direct)
$3–10K/mo
4-month total investment
~$24–35K

Ad spend goes directly to Google/Meta. Nothing marked up.

25% improvement in 90 days

On your core lead metric. If we miss it, you don't pay that month. We take the risk upfront because we've done this enough to know when we can deliver.

One enrolled family covers more than a month of management. Ten families and the system pays for itself many times over.

The Math — ABA Economics
1 enrolled family avg $2,500/mo × 18 months
$45,000 LTV
5 families 3.7× return on 4-month investment
$225,000
10 families 7.5× return — best case
$450,000
CAC benchmark from $2,272 → $625 per enrolled family
72% lower
STACK
Full-Stack Partnership

Everything your practice needs.
Nothing you have to manage.

🔍
Local SEO & GBP

Own your market before you spend on ads. GBP fully built and managed. ABA directory submissions. Location page architecture. Map pack visibility. The organic foundation that earns free leads for years.

📈
Google & Meta Ads

Parent-intent keyword strategy. Google Search and Meta campaigns built for ABA intake economics, not just CTR. Daily AI monitoring. Conversion-optimized landing pages. Every dollar tracked to enrolled families.

🌐
AEO & Answer Engine Optimization

As AI search grows, parents are asking ChatGPT and Perplexity where to find ABA therapy. We make sure your practice is the answer. Schema, AI-readable content structure, and directory presence built for the next wave of search.

AI Operations Layer

24/7 campaign monitoring, automated bid management, AI call scoring, anomaly alerting. You get the monitoring infrastructure of an enterprise marketing department.

📞
Intake Flow Optimization

Marketing only works if the phone gets answered right. We'll tell you exactly how to handle the inquiry, structure the evaluation conversation, and improve the show rate. We close the loop between your leads and your revenue.

📊
Live Dashboard & Weekly Calls

Log in from your phone anytime. See leads, cost per lead, rankings, spend. Weekly call, same time, same senior operator. You're never chasing an update.

PLANS
How to Start

Choose your
entry point.

Every plan includes the same senior operators, the same AI monitoring, and the same 90-day guarantee.

Starter
Month to Month. One city. Flexible. Cancel after Month 1.
Setup (one-time)$5K
Then$3,500/mo
+ ad spend paid direct to Google/Meta
GBP setup & management
Google & Meta ads
Custom ABA landing page
Call tracking & AI scoring
Weekly calls & live dashboard
Start Month to Month
Operator Plan
For graduates of the 4-month build, or multi-location from day one.
Base$4K/mo
+ Per additional location/city/state$1K
+ Per additional $10K/mo in ad spend$1K
Example — 3 centers, $20K/mo spend = $4K + $2K + $2K = $8K/mo flat.
Full ongoing management
All channels
Same operators
Scales with your growth
Talk to an Operator

Ad spend is always paid directly to Google and Meta. We never mark up media. Our fee covers the team, the system, and the results.

Before You Decide

Every concern.
Answered.

"What if I've worked with agencies before and got burned?"
We show you the full campaign plan — keywords, targeting, projections, expected CPL — on a call before you pay anything. If the plan doesn't make sense to you, you walk away. No invoice. We've done this enough to know when we can deliver results.
"What if results don't come in the first 90 days?"
If we don't improve your core lead metric by 25% in 90 days, you don't pay that month. We carry the risk, not you.
"I'm a new practice — can I afford this?"
You're likely already planning to spend $3–4K/month on a marketing agency. Our 4-month build is the same money, as a fixed investment, with a team that already knows ABA — not one that's learning it on your time.
"Who will actually be running my campaigns?"
The person on your first call is the person who runs your campaigns. We're a small team of senior operators. There is no handoff layer. Your account is not a training ground.
$350K
Monthly ABA spend managed
72%
CAC reduction
25+
Locations scaled
90d
To guaranteed improvement
"I have worked with a lot of marketing companies throughout my career. You are definitely a head above. What separates you is the way you're involved. Whenever I call, you answer. I feel like you are a partner in my business."
Founder · Single-Location Practice
OWN
Only 3 Spots Open for This Month

Ready to Own
Your Market?

We build your complete ABA growth plan and walk through every piece of it on a call. If it makes sense and you believe it will work, you pay and we build. If not, you walk away. No invoice.

  • Full strategy reviewed before you pay anything
  • 25% improvement in 90 days or you don't pay that month
  • Senior operators on your account from day one — no handoffs
  • Month-to-month flexibility after your initial build
  • Built by the team that scaled ABA to $350K/month

2-minute form · No payment required · We review every submission personally

Email
Phone
Location
Baltimore, MD · Serving practices nationwide